Salma Hayek Saves Our Skins with Nuance

“I always wanted to do this,” actress Salma Hayek tells the New York Times, “because my grandmother, who was a beauty, she died at 96 with no wrinkles. And you should see my mother! We have some family secrets. ... Have you heard of tepezcohuite?”

Um, no Salma, I have never heard of tepezcohuite. But, you have my attention.

Salma Hayek sat down with the Times to discuss her life in Paris, family life with PPR’s François Henri Pinault and her upcoming projects.

Among leading lady and producer roles, Hayek admits that she has been developing a skin care line for the past seven years. In the line she will incorporate secrets passed down for generations in her native Mexico.

Times reporter Gaby Wood explains, with knowledge stemming from her own Mexican heritage, the power of common sense and exotic ingredients in Hayek's magical elixirs.

"The logical leap Hayek has made is that if, for instance, tepezcohuite regenerates skin so fast that it’s used in hospital burn units, why isn’t it used in moisturizer? All the secrets passed down from her grandmother involve ingredients that are natural, cheap and readily available in Mexico. The whole project says a good deal about her character: First, take zany-sounding, family-heirloom beauty tips. Then put in a lot of research work over several years. And finally, reject any ingredient that raises the price point too high. Hayek could have produced the most exclusive range imaginable — a whole new PPR brand to herself, say — but she wanted the most democratic, so the company she chose to team up with is the American drugstore chain CVS."